As the evenings get colder and people spend more time indoors, what we drink and how we serve it is changing. For hospitality entrepreneurs, this is the time to anticipate what will soon be popular. These are the first three trends you can start working on right away. 1: Sober Curiosity & Mid-Strength Drinks Guests

A menu is not a list of drinks. It is steering. Every letter, placement and description influences your guest's choice. Those who understand this will get more sales from their menu 1: Eye movements guide choices Guests don't read a menu from top to bottom. Their eyes scan. The first and last items often fall the most

Wine cards are normal. So are beer maps. But a water card? For many entrepreneurs, that sounds like an unnecessary luxury. Yet practice shows that precisely water can provide distinction and margin. Why a watercard? Water is often seen as the simplest drink. But that is precisely why it is an opportunity. By offering different types and styles of