Ontstaan uit de behoefte van brouwers

Ontstaan uit de behoefte van brouwers, niet vanwege een gebrek aan importeurs, maar wel aan importeurs die anders denkt. Aan conceptdenkers, aan een importeur die know how heeft van de complete biermarkt, die begrijpt hoe bier-, spijscombinaties in elkaar steken en die hun klanten ook optimaal ondersteunt hierin.

Zo gezegd, zo gedaan!

Een importeur die helpt met de ontwikkeling van een bierkaart die deze zaken ook weergeeft, maar ook een kaart die sfeer uitademt en die de uiteindelijke consument blij maakt met de weergegeven informatie! Op deze wijze werkten wij ook al binnen de Keldermeesters en Soda&Sons en dit was de kwalitatief betere bierproducenten opgevallen. Zij hebben ons benaderd of we dit concept ook niet in het segment ‘bieren’ uit wilden werken. Zo gezegd, zo gedaan!

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